Effective Date: April 9, 2025
Welcome to UnyieldingHealthWellness.ca (“we,” “us,” or “our”), operated by Unyielding Health & Wellness in British Columbia, Canada. We are committed to protecting your privacy and complying with Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and British Columbia’s Personal Information Protection Act (PIPA).
This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website and outlines your rights under BC and Canadian privacy law.
1. Information We Collect
We collect personal information (as defined under PIPA, “information about an identifiable individual”) in the following ways:
Information You Provide
We may collect your name, email address, phone number, mailing address, or other details you voluntarily provide when you:
- Contact us directly
- Subscribe to newsletters or SMS messages
- Register or create an account (if applicable)
- Respond to surveys, contests, or promotions
- Fill out forms or make purchases on our site
Automatically Collected Data
To improve our website and services, we may automatically collect information such as:
- IP address (anonymized where possible)
- Browser type, device information, and operating system
- Pages visited, time spent on the site, and referral sources
- Approximate geographic location (e.g., city or region)
We use tools such as:
- Google Analytics (for traffic insights and site usage data)
- WordPress/Jetpack Analytics (for performance metrics like page views and visitor counts)
- Cookies, which help us remember user preferences and improve site functionality (see “Cookies” below)
Third-Party Data Collection
Some third parties may collect data through integrations or plugins:
- Hosting Provider (GoDaddy) may log IPs and access times for performance and security.
- WordPress Plugins (e.g., contact forms, security tools) may collect form entries or IPs.
- Automation Services (e.g., Zapier) may process information to connect forms and services across platforms.
- Email and SMS Marketing Services (e.g., Mailchimp) may collect and process contact details for communication delivery and analytics.
- Embedded Content (e.g., YouTube, Instagram) may use cookies or tracking pixels.
- Advertising Networks (e.g., Google AdSense) may collect data for personalization, if applicable.
Marketing Communications (Email & SMS)
We may collect personal information such as your name, email address, and phone number when you voluntarily provide it to us through website forms, lead forms, or other marketing channels (including social media platforms) for the purpose of receiving information, updates, newsletters, or other communications from us.
Email and SMS communications are used for:
- responding to inquiries,
- sharing clinic updates, newsletters, or educational content,
- marketing-related communications where consent has been provided.
We do not use email or SMS communications to transmit sensitive clinical or therapeutic information. Personalization in SMS messages is limited, and full names are not used in SMS communications unless explicit consent has been provided.
You may withdraw your consent to receive marketing communications at any time by using the unsubscribe mechanism included in our emails or by contacting us directly.
2. How We Use Your Information
We use your information in accordance with PIPA and PIPEDA to:
- Respond to inquiries, comments, or service requests
- Personalize your experience and deliver relevant content
- Improve website functionality and performance
- Administer promotions, surveys, or other site features
- Send newsletters or marketing communications (if you’ve opted in — you may unsubscribe anytime)
- Ensure security, detect fraud, and troubleshoot issues
We only use your personal information for the purposes it was collected, unless we obtain your consent for a new purpose or as permitted by law.
2A. SMS Messaging and Email Marketing
With your consent, Unyielding Health & Wellness may use your first name, last name, email address, and mobile phone number to send you marketing communications by email and SMS. These messages may include:
- Updates about services, wellness programs, or events
- Appointment reminders or confirmations
- Promotional offers, resources, or newsletters related to health and wellness
We manage these communications in compliance with Canada’s Anti-Spam Legislation (CASL). You may withdraw your consent at any time by:
- Clicking the “unsubscribe” link in marketing emails
- Replying STOP to SMS messages
- Contacting us directly at info@unyieldinghealthwellness.ca
By providing your phone number or email, you agree that we (or our service providers) may use automated technology, including text messaging platforms, to send you communications. Standard messaging and data rates may apply according to your mobile carrier.
We will never sell or share your contact information with unrelated third parties for their own marketing purposes.
3. Cookies
Our website uses cookies to enhance your experience and help us understand user behaviour.
Cookies enable us to:
- Remember user preferences for future visits
- Compile aggregate data about site traffic and interactions
You can control cookies through your browser settings (e.g., Chrome, Edge, Safari). Disabling cookies may affect certain site features.
We may also use trusted third-party services, such as Google Analytics, that use cookies to analyze web traffic and user behavior.
To opt out of Google Analytics tracking, you may install the Google Analytics Opt-Out Browser Add-On.
4. Disclosure of Your Information
We do not sell, trade, or otherwise transfer your personally identifiable information to outside parties, except:
- Service Providers (e.g., Google, WordPress/Automattic, GoDaddy) that assist in operating our website or providing services, under agreements ensuring privacy compliance
- Legal Requirements, when disclosure is required by Canadian law, regulation, or court order
- Security or Rights Protection, when necessary to protect our rights, property, or users
Third parties such as YouTube, Google, or ad networks may collect data independently under their own privacy policies:
- Google: policies.google.com/privacy
- WordPress (Automattic): automattic.com/privacy
- GoDaddy: ca.godaddy.com/legal/agreements/privacy-policy
Under PIPA, we ensure third parties handling your data provide a comparable level of protection.
Third-Party Marketing & Communication Providers
We use third-party service providers to support our marketing and communications, including email distribution and audience management tools.
These providers may process personal information on our behalf strictly for the purposes described in this Privacy Policy and in accordance with contractual safeguards. We do not permit these providers to use your personal information for their own purposes.
Current third-party providers used for marketing communications include:
- email marketing and contact management platforms (e.g. Mailchimp).
5. Your Rights Under BC and Canadian Law
You have the right to:
- Access and Correct your personal information (per PIPA Section 23 and PIPEDA Principle 9)
- Withdraw Consent for certain uses of your data (though this may affect your use of the site)
- Manage Cookies via your browser
- Opt Out of Google Analytics and advertising cookies
To exercise these rights, contact us (see “Contact Us” below). We will respond within 30 days, as required by PIPA.
6. Data Storage and Security
Your information is stored on secure servers managed by our hosting and service providers.
We use reasonable safeguards, including encryption and access controls, to protect personal information as required by PIPA Section 34.
While we strive to protect your data, no internet transmission is fully secure, and we cannot guarantee absolute security.
7. International Data Transfers
Although we operate from British Columbia, Canada, some service providers (e.g., Google in the U.S.) may process data outside of Canada.
We ensure such transfers comply with PIPEDA and PIPA by using providers with adequate privacy protections and contractual safeguards.
8. Cross-Border Data Storage and Processing
Some of the third-party service providers we use (including Mailchimp) are based outside of Canada, including in the United States. As a result, personal information collected for marketing and communication purposes may be transferred to, stored in, or processed in the United States.
Personal information stored in the United States may be subject to U.S. laws, including laws that permit access by U.S. government authorities under lawful orders.
We take reasonable steps to ensure that personal information transferred outside of Canada is protected through contractual and security safeguards consistent with applicable privacy laws.
9. Children’s Privacy
Our site is not directed to individuals under 19 (BC’s age of majority), and we do not knowingly collect personal information from minors.
If you believe we have inadvertently collected such data, please contact us for prompt removal.
10. Third-Party Links and Advertising
At our discretion, we may include or offer third-party products or services on our site.
These external sites have independent privacy policies, and we assume no responsibility for their content or practices.
We welcome feedback about any linked sites.
If advertising (e.g., Google AdSense) is used, Google may display ads based on users’ prior site visits using cookies (including the DART cookie).
You can set ad preferences via Google Ad Settings or visit the Network Advertising Initiative opt-out page.
11. Retention of Marketing Information
Personal information collected for marketing and communication purposes is retained only for as long as reasonably necessary to fulfil the purposes for which it was collected, or as required to meet legal, regulatory, or professional obligations.
Information associated with marketing communications may be periodically reviewed and removed when it is no longer required.
12. Changes to This Policy
We may update this Privacy Policy to reflect changes in our practices or legal requirements.
Updates will be posted here with a new effective date, and significant changes will be communicated as required by law.
13. Contact Us
If you have questions, requests, or complaints about this Privacy Policy or your personal information, please contact:
Unyielding Health & Wellness
1631 Dickson Avenue, Suite #1127, Kelowna, BC, V1Y0B5
info(@)unyieldinghealthwellness.ca
(250) 258-5070
If your concern remains unresolved, you may contact:
- Office of the Information and Privacy Commissioner for British Columbia: oipc.bc.ca
- Office of the Privacy Commissioner of Canada: priv.gc.ca
If at any time you wish to unsubscribe from communications, you can email info(@)unyieldinghealthwellness.ca, and we will promptly remove you from all correspondence.
